Consumer Protection in Bangladesh
Consumer protection advice in Bangladesh for manufacturers, importers, retailers, e-commerce platforms and service providers of all sizes: we review labelling, pricing, advertising and terms, build complaint handling that works, and defend businesses facing DNCRP proceedings, mobile courts, product claims and reputational pressure.
- Review practices
- Fix and document
- Respond to complaints
- Prevent recurrence
How consumer protection law works in Bangladesh
Consumers in Bangladesh have become more willing to complain, and regulators more willing to act. The Consumer Rights Protection Act 2009 is the central statute, creating offences for practices such as selling adulterated or fake goods, charging more than a fixed price, short measures, false advertising and selling expired products, and giving consumers a route to complain to the Directorate of National Consumer Rights Protection (DNCRP). Consumer protection obligations also come from food safety, standards, digital commerce and sale of goods law. We advise businesses on meeting them as part of our wider regulatory practice in Bangladesh.
Enforcement can be fast. The DNCRP can hear complaints, hold hearings, impose administrative fines and refer matters for prosecution, and a share of a fine collected may be paid to the complainant, which encourages complaints. Mobile courts run by executive magistrates conduct inspections and impose penalties on the spot, particularly in food, pharmacy and retail. The Bangladesh Food Safety Authority, BSTI and other agencies have their own powers. For a business, a single consumer protection complaint can quickly become an inspection, a fine and a news story, so responses need to be accurate, quick and proportionate.
Online selling has added new risks. Government guidance on digital commerce sets expectations for product information, delivery times, refunds, payment handling and seller identity, and complaints about late delivery or undelivered orders have been a major source of DNCRP cases in recent years. Platforms and sellers need clear terms, accurate listings and functioning complaint channels. The Personal Data Protection Act 2026 also affects how customer data is collected and used for marketing. We help e-commerce and retail clients design consumer protection compliance that fits the speed of their business without leaving obvious gaps for complainants or regulators.
Our work covers both prevention and defence. Barrister Tahmidur Rahman and Barrister Remura Meheruba Mahbub advise on commercial terms, distribution, franchising and foreign brand entry, where consumer law affects how products are presented and sold. Adv Syed Wahid, our founding partner, leads the defence of DNCRP proceedings, mobile court actions, criminal complaints and civil claims, including appeals and High Court challenges. For international brands entering Bangladesh, we work with counsel in the UK, US, UAE, China, India and Singapore to align global consumer protection policies with local rules on labelling, language, pricing and after-sales service.
Consumer issues increasingly overlap with other law. Product safety failures can lead to recalls and liability claims, pricing practices can attract competition scrutiny, advertising claims can raise trademark or unfair competition questions, and disputes may go through courts or, under the Legal Aid Services (Amendment) Act 2026, mandatory pre-case mediation for certain claims as it is rolled out by district. We take a joined-up view of consumer protection so that a fix for one problem does not create another. To discuss a complaint, an inspection or a review of your customer-facing practices, you can contact our Dhaka office.
Core workstreams
Four clear stages
- 01Review practices
- 02Fix and document
- 03Respond to complaints
- 04Prevent recurrence
Talk to a partner
Consultations in Dhaka or by video. Scope, team and fees are agreed in writing first.
Book →What we handle
Compliance reviews and audits
- Review practices
- Fix and document
- Respond to complaints
- Prevent recurrence
Labelling, pricing and packaging
- Review practices
- Fix and document
- Respond to complaints
- Prevent recurrence
Advertising and marketing claims
- Review practices
- Fix and document
- Respond to complaints
- Prevent recurrence
E-commerce and platform compliance
- Review practices
- Fix and document
- Respond to complaints
- Prevent recurrence
Complaint handling and DNCRP defence
- Review practices
- Fix and document
- Respond to complaints
- Prevent recurrence
Product claims and recalls
- Review practices
- Fix and document
- Respond to complaints
- Prevent recurrence
Compliance reviews and audits
We review a business's product labels, price displays, advertising, terms and conditions, warranties, return policies and complaint procedures against Bangladeshi requirements. The result is a prioritised list of changes, from quick fixes such as missing Bengali information or unclear price displays to structural issues in supply chains or sales incentives. Regular consumer protection reviews are especially useful before a product launch or a major sales campaign.
Labelling, pricing and packaging
We advise on mandatory label information, language requirements, expiry and batch details, net quantity, maximum retail price, BSTI marks where required and import labelling. We also review pricing practices such as discounts, bundles, delivery charges and surcharges, which commonly trigger complaints. Our aim is labels and prices that are accurate, compliant and easy for customers to understand at the point of sale. Consumer protection checks are built into label approval.
Advertising and marketing claims
False or misleading advertising is an offence under consumer law, and claims about health, origin, quality, environmental benefits or comparative performance carry particular risk. We review campaigns, influencer arrangements, promotions and competitions, and help substantiate claims before they run. Where a competitor or regulator challenges an advertisement, we advise on the response and on any parallel trademark or competition issues. Substantiation files are kept for each campaign. Promotional rules are explained clearly.
E-commerce and platform compliance
We advise online marketplaces, sellers and delivery partners on digital commerce guidance, product listings, delivery and refund commitments, payment handling, seller verification and customer data. We draft and review platform terms, seller agreements and refund policies, and help design complaint workflows that resolve issues before customers turn to the DNCRP. Consumer protection compliance for platforms must cover both their own conduct and that of sellers.
Complaint handling and DNCRP defence
When a complaint is filed with the DNCRP, we review the allegation, gather evidence, prepare written submissions and represent the business at hearings. We advise on settlement where appropriate and on appeals where a decision is wrong. We also defend businesses in mobile court actions and criminal proceedings, and help them address the root cause so that similar complaints do not recur. Consumer protection trends in complaints are reported to management.
Product claims and recalls
Where a product causes harm or fails to meet standards, we advise on investigation, regulatory notification, recall planning, customer communications and liability. We defend compensation claims in civil courts through our dispute resolution team, and coordinate with insurers and foreign manufacturers. Early, well-documented action in a consumer protection crisis often limits both legal and reputational damage. Insurance notifications are made promptly. We also review contractual recourse against suppliers and importers, and the records needed to pursue it.
Partner-led, on every matter.
Trade, Competition & Regulation matters at TRW are led by partners, supported by associates, with one responsible lawyer from first advice to final outcome.
Meet the firm →01What does the Consumer Rights Protection Act 2009 prohibit?
The Act lists a range of practices that harm consumers, including selling goods or services at more than the price fixed by law, selling adulterated, fake or expired products, failing to display prices or required label information, using false weights or measures, misleading consumers through false advertising, and providing services in a way that endangers life or safety. Many of these are offences with fines and, in some cases, imprisonment. We review a business's practices against the Act and related rules, because consumer protection breaches often arise from routine operations rather than deliberate wrongdoing.
02How does a consumer complaint to the DNCRP work?
A consumer can file a written complaint with the DNCRP, usually within a short period after the cause of the complaint arises, and the Directorate notifies the business and may hold a hearing where both sides present evidence. If it finds a breach, it can impose an administrative fine, and a portion of the fine collected may be paid to the complainant. The DNCRP can also refer serious matters for prosecution. We help businesses respond with documents, explanations and, where appropriate, remedies for the customer. A measured response at this stage often resolves the consumer protection issue before it escalates.
03What should we do if a mobile court inspects our premises?
Mobile courts are conducted by executive magistrates who can inspect premises, examine products and records and impose penalties summarily for certain offences. Staff should cooperate, ask for the identity and authority of officials, have a senior manager present, and keep a record of what is checked, seized or alleged. Request copies of any orders. Do not obstruct the inspection, but avoid admitting liability without understanding the allegation. Contact lawyers quickly, because appeals and challenges have short time limits. We prepare inspection protocols for retail, food and pharmacy clients as a practical part of consumer protection readiness.
04Do e-commerce businesses face special consumer protection rules?
Yes. In addition to general consumer law, government guidance on digital commerce sets requirements on product information, delivery timelines, refunds, seller details, advance payments and complaint handling, and there have been payment safeguards for online purchases through Bangladesh Bank rules. Platforms are expected to manage their sellers. Late delivery, undelivered orders and refund delays are frequent sources of complaints. We advise platforms and sellers on terms, operational processes and evidence that support their position if a complaint arrives, and on how consumer protection obligations interact with data protection and payment regulation for online businesses.
05Can a consumer claim compensation in court?
Yes. Apart from DNCRP proceedings, a consumer may bring a civil claim for compensation for loss or injury caused by goods or services, relying on consumer law, sale of goods law, negligence or contract. Some claims may first need to go through mandatory pre-case mediation where the Legal Aid Services (Amendment) Act 2026 has been rolled out in the relevant district. Group or public interest claims are possible in some situations. We defend businesses against these claims, assess settlement options and coordinate with insurers, while advising on any product changes needed to reduce future consumer protection exposure.
06How should we handle labelling for imported products?
Imported goods sold in Bangladesh generally need labels giving key information, such as the product name, ingredients or composition, net quantity, manufacturer and importer details, manufacturing and expiry dates, batch number and maximum retail price, in the form required by the relevant rules. Some products also need BSTI certification or food safety registration. Stickers applied after import must be accurate and secure. We advise importers on labelling for each product category and review labels before shipment, because relabelling at port or in a warehouse is costly and mistakes are a common basis for consumer protection penalties.
07What counts as misleading advertising under Bangladeshi law?
An advertisement is risky if it creates a false impression about price, quality, quantity, origin, effect or other characteristics, even if each statement is technically true. Health and medical claims, before-and-after comparisons, environmental claims, limited-time offers and comparisons with competitors are frequent problem areas. Influencer content and social media posts are treated as advertising where the business directs or pays for them. We review campaigns before launch and help substantiate claims with evidence. Clear, honest advertising is a legal requirement and builds customer trust. Keep test results and approvals on file to prove each claim.
08Are directors personally exposed for consumer offences committed by the company?
In some circumstances, yes. Where a company commits an offence, Bangladeshi statutes often provide that directors, managers or other officers responsible for the conduct of the business may also be liable unless they show the offence happened without their knowledge or that they took reasonable care to prevent it. This makes well-documented compliance systems important. We advise boards on consumer protection governance, including policies, training, reporting lines and audit, so that the business can show it took reasonable steps, and we defend individual officers where proceedings are brought against them personally.
From first call to resolution.
- 01
Review practices
We review labels, prices, advertising, terms, complaint channels and past complaints, and identify the consumer protection risks most likely to lead to DNCRP action, mobile court penalties or civil claims for the business. We then rank findings by likelihood and impact so that the most serious gaps are fixed first.
- 02
Fix and document
We recommend practical changes, draft or revise terms, policies and label content, and help set up records that show compliance, so that the business can respond quickly if a complaint or inspection arises. Consumer protection training is offered to staff.
- 03
Respond to complaints
When a complaint, notice or inspection occurs, we review the facts, prepare submissions, represent the business at hearings and advise on settlement, appeals and communication with customers, media and regulators. We track response deadlines closely and preserve the records, messages and product samples needed to defend the position.
- 04
Prevent recurrence
We analyse the cause, update processes and training, and review supplier and seller contracts, so that the same issue does not recur and the business is better prepared for future scrutiny. We review progress periodically and share lessons with sales and complaints teams, so that improvements reach everyday practice.
“Demonstrates an extraordinary command over both domestic litigation and international arbitration.”
The Legal 500 Asia Pacific, Bangladesh: Dispute resolution, client feedback
Related reading.

Product Liability Law in Bangladesh 2026: Defective Goods Claims, Consumer Complaints and Compensation

E-Commerce Law in Bangladesh: A 2026 Business Guide

BSTI Certification Bangladesh 2026: Standard Mark, CM Licence, Imports and Penalties

Abnormal Price Competition Law in Bangladesh 2026: Syndicates, Price Gouging and Hoarding
All insights →
Who enforces consumer protection law in Bangladesh?
Is there a time limit for consumer complaints?
Do consumer protection rules apply to services?
What is the maximum retail price requirement?
Can a business settle a DNCRP complaint?
Are foreign brands responsible for local sellers?
Does data protection affect consumer marketing?
How can TRW help with a consumer protection problem?
Protect your customers and your brand
Speak with the partners about Consumer protection in Bangladesh or across borders.
Book a consultation →














