Consumer Protection in Bangladesh

by Barrister Tahmidur Rahman | Sep 8, 2026

Trade, Competition & RegulationFair dealing, defensible practices9 min read

Consumer Protection in Bangladesh

Consumer protection advice in Bangladesh for manufacturers, importers, retailers, e-commerce platforms and service providers of all sizes: we review labelling, pricing, advertising and terms, build complaint handling that works, and defend businesses facing DNCRP proceedings, mobile courts, product claims and reputational pressure.

Consumer Protection in Bangladesh: Consumer protection with TRW & Co
Matter planTrade, Competition & Regulation
  1. Review practices
  2. Fix and document
  3. Respond to complaints
  4. Prevent recurrence
Overview

How consumer protection law works in Bangladesh

Consumers in Bangladesh have become more willing to complain, and regulators more willing to act. The Consumer Rights Protection Act 2009 is the central statute, creating offences for practices such as selling adulterated or fake goods, charging more than a fixed price, short measures, false advertising and selling expired products, and giving consumers a route to complain to the Directorate of National Consumer Rights Protection (DNCRP). Consumer protection obligations also come from food safety, standards, digital commerce and sale of goods law. We advise businesses on meeting them as part of our wider regulatory practice in Bangladesh.

Enforcement can be fast. The DNCRP can hear complaints, hold hearings, impose administrative fines and refer matters for prosecution, and a share of a fine collected may be paid to the complainant, which encourages complaints. Mobile courts run by executive magistrates conduct inspections and impose penalties on the spot, particularly in food, pharmacy and retail. The Bangladesh Food Safety Authority, BSTI and other agencies have their own powers. For a business, a single consumer protection complaint can quickly become an inspection, a fine and a news story, so responses need to be accurate, quick and proportionate.

Online selling has added new risks. Government guidance on digital commerce sets expectations for product information, delivery times, refunds, payment handling and seller identity, and complaints about late delivery or undelivered orders have been a major source of DNCRP cases in recent years. Platforms and sellers need clear terms, accurate listings and functioning complaint channels. The Personal Data Protection Act 2026 also affects how customer data is collected and used for marketing. We help e-commerce and retail clients design consumer protection compliance that fits the speed of their business without leaving obvious gaps for complainants or regulators.

Our work covers both prevention and defence. Barrister Tahmidur Rahman and Barrister Remura Meheruba Mahbub advise on commercial terms, distribution, franchising and foreign brand entry, where consumer law affects how products are presented and sold. Adv Syed Wahid, our founding partner, leads the defence of DNCRP proceedings, mobile court actions, criminal complaints and civil claims, including appeals and High Court challenges. For international brands entering Bangladesh, we work with counsel in the UK, US, UAE, China, India and Singapore to align global consumer protection policies with local rules on labelling, language, pricing and after-sales service.

Consumer issues increasingly overlap with other law. Product safety failures can lead to recalls and liability claims, pricing practices can attract competition scrutiny, advertising claims can raise trademark or unfair competition questions, and disputes may go through courts or, under the Legal Aid Services (Amendment) Act 2026, mandatory pre-case mediation for certain claims as it is rolled out by district. We take a joined-up view of consumer protection so that a fix for one problem does not create another. To discuss a complaint, an inspection or a review of your customer-facing practices, you can contact our Dhaka office.

01 · What we handle

Core workstreams

  • Compliance reviews and audits
  • Labelling, pricing and packaging
  • Advertising and marketing claims
  • E-commerce and platform compliance
02 · How it runs

Four clear stages

  1. 01Review practices
  2. 02Fix and document
  3. 03Respond to complaints
  4. 04Prevent recurrence
03 · Start here

Talk to a partner

Consultations in Dhaka or by video. Scope, team and fees are agreed in writing first.

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How we help

What we handle

Workstream 01Trade, Competition & Regulation

Compliance reviews and audits

  • Review practices
  • Fix and document
  • Respond to complaints
  • Prevent recurrence
Workstream 02Trade, Competition & Regulation

Labelling, pricing and packaging

  • Review practices
  • Fix and document
  • Respond to complaints
  • Prevent recurrence
Workstream 03Trade, Competition & Regulation

Advertising and marketing claims

  • Review practices
  • Fix and document
  • Respond to complaints
  • Prevent recurrence
Workstream 04Trade, Competition & Regulation

E-commerce and platform compliance

  • Review practices
  • Fix and document
  • Respond to complaints
  • Prevent recurrence
Workstream 05Trade, Competition & Regulation

Complaint handling and DNCRP defence

  • Review practices
  • Fix and document
  • Respond to complaints
  • Prevent recurrence
Workstream 06Trade, Competition & Regulation

Product claims and recalls

  • Review practices
  • Fix and document
  • Respond to complaints
  • Prevent recurrence
01

Compliance reviews and audits

We review a business's product labels, price displays, advertising, terms and conditions, warranties, return policies and complaint procedures against Bangladeshi requirements. The result is a prioritised list of changes, from quick fixes such as missing Bengali information or unclear price displays to structural issues in supply chains or sales incentives. Regular consumer protection reviews are especially useful before a product launch or a major sales campaign.

02

Labelling, pricing and packaging

We advise on mandatory label information, language requirements, expiry and batch details, net quantity, maximum retail price, BSTI marks where required and import labelling. We also review pricing practices such as discounts, bundles, delivery charges and surcharges, which commonly trigger complaints. Our aim is labels and prices that are accurate, compliant and easy for customers to understand at the point of sale. Consumer protection checks are built into label approval.

03

Advertising and marketing claims

False or misleading advertising is an offence under consumer law, and claims about health, origin, quality, environmental benefits or comparative performance carry particular risk. We review campaigns, influencer arrangements, promotions and competitions, and help substantiate claims before they run. Where a competitor or regulator challenges an advertisement, we advise on the response and on any parallel trademark or competition issues. Substantiation files are kept for each campaign. Promotional rules are explained clearly.

04

E-commerce and platform compliance

We advise online marketplaces, sellers and delivery partners on digital commerce guidance, product listings, delivery and refund commitments, payment handling, seller verification and customer data. We draft and review platform terms, seller agreements and refund policies, and help design complaint workflows that resolve issues before customers turn to the DNCRP. Consumer protection compliance for platforms must cover both their own conduct and that of sellers.

05

Complaint handling and DNCRP defence

When a complaint is filed with the DNCRP, we review the allegation, gather evidence, prepare written submissions and represent the business at hearings. We advise on settlement where appropriate and on appeals where a decision is wrong. We also defend businesses in mobile court actions and criminal proceedings, and help them address the root cause so that similar complaints do not recur. Consumer protection trends in complaints are reported to management.

06

Product claims and recalls

Where a product causes harm or fails to meet standards, we advise on investigation, regulatory notification, recall planning, customer communications and liability. We defend compensation claims in civil courts through our dispute resolution team, and coordinate with insurers and foreign manufacturers. Early, well-documented action in a consumer protection crisis often limits both legal and reputational damage. Insurance notifications are made promptly. We also review contractual recourse against suppliers and importers, and the records needed to pursue it.

RecognitionThe Legal 500Asia Pacific ranks Tahmidur Remura Wahid (TRW) Law Firm for dispute resolution in Bangladesh.
Cross-border reach6 jurisdictionsMatters coordinated with counsel in the UK, US, UAE, China, India and Singapore.
Bar and admissionsDhaka and LondonBarristers and advocates in Bangladesh, with a solicitor of England and Wales (non-practising).
HeadquartersDhakaHouse 410, Road 29, Mohakhali DOHS. Consultations in person or by video.
Who leads this work

Partner-led, on every matter.

Trade, Competition & Regulation matters at TRW are led by partners, supported by associates, with one responsible lawyer from first advice to final outcome.

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01

What does the Consumer Rights Protection Act 2009 prohibit?

The Act lists a range of practices that harm consumers, including selling goods or services at more than the price fixed by law, selling adulterated, fake or expired products, failing to display prices or required label information, using false weights or measures, misleading consumers through false advertising, and providing services in a way that endangers life or safety. Many of these are offences with fines and, in some cases, imprisonment. We review a business's practices against the Act and related rules, because consumer protection breaches often arise from routine operations rather than deliberate wrongdoing.

02

How does a consumer complaint to the DNCRP work?

A consumer can file a written complaint with the DNCRP, usually within a short period after the cause of the complaint arises, and the Directorate notifies the business and may hold a hearing where both sides present evidence. If it finds a breach, it can impose an administrative fine, and a portion of the fine collected may be paid to the complainant. The DNCRP can also refer serious matters for prosecution. We help businesses respond with documents, explanations and, where appropriate, remedies for the customer. A measured response at this stage often resolves the consumer protection issue before it escalates.

03

What should we do if a mobile court inspects our premises?

Mobile courts are conducted by executive magistrates who can inspect premises, examine products and records and impose penalties summarily for certain offences. Staff should cooperate, ask for the identity and authority of officials, have a senior manager present, and keep a record of what is checked, seized or alleged. Request copies of any orders. Do not obstruct the inspection, but avoid admitting liability without understanding the allegation. Contact lawyers quickly, because appeals and challenges have short time limits. We prepare inspection protocols for retail, food and pharmacy clients as a practical part of consumer protection readiness.

04

Do e-commerce businesses face special consumer protection rules?

Yes. In addition to general consumer law, government guidance on digital commerce sets requirements on product information, delivery timelines, refunds, seller details, advance payments and complaint handling, and there have been payment safeguards for online purchases through Bangladesh Bank rules. Platforms are expected to manage their sellers. Late delivery, undelivered orders and refund delays are frequent sources of complaints. We advise platforms and sellers on terms, operational processes and evidence that support their position if a complaint arrives, and on how consumer protection obligations interact with data protection and payment regulation for online businesses.

05

Can a consumer claim compensation in court?

Yes. Apart from DNCRP proceedings, a consumer may bring a civil claim for compensation for loss or injury caused by goods or services, relying on consumer law, sale of goods law, negligence or contract. Some claims may first need to go through mandatory pre-case mediation where the Legal Aid Services (Amendment) Act 2026 has been rolled out in the relevant district. Group or public interest claims are possible in some situations. We defend businesses against these claims, assess settlement options and coordinate with insurers, while advising on any product changes needed to reduce future consumer protection exposure.

06

How should we handle labelling for imported products?

Imported goods sold in Bangladesh generally need labels giving key information, such as the product name, ingredients or composition, net quantity, manufacturer and importer details, manufacturing and expiry dates, batch number and maximum retail price, in the form required by the relevant rules. Some products also need BSTI certification or food safety registration. Stickers applied after import must be accurate and secure. We advise importers on labelling for each product category and review labels before shipment, because relabelling at port or in a warehouse is costly and mistakes are a common basis for consumer protection penalties.

07

What counts as misleading advertising under Bangladeshi law?

An advertisement is risky if it creates a false impression about price, quality, quantity, origin, effect or other characteristics, even if each statement is technically true. Health and medical claims, before-and-after comparisons, environmental claims, limited-time offers and comparisons with competitors are frequent problem areas. Influencer content and social media posts are treated as advertising where the business directs or pays for them. We review campaigns before launch and help substantiate claims with evidence. Clear, honest advertising is a legal requirement and builds customer trust. Keep test results and approvals on file to prove each claim.

08

Are directors personally exposed for consumer offences committed by the company?

In some circumstances, yes. Where a company commits an offence, Bangladeshi statutes often provide that directors, managers or other officers responsible for the conduct of the business may also be liable unless they show the offence happened without their knowledge or that they took reasonable care to prevent it. This makes well-documented compliance systems important. We advise boards on consumer protection governance, including policies, training, reporting lines and audit, so that the business can show it took reasonable steps, and we defend individual officers where proceedings are brought against them personally.

How a matter runs

From first call to resolution.

  1. 01

    Review practices

    We review labels, prices, advertising, terms, complaint channels and past complaints, and identify the consumer protection risks most likely to lead to DNCRP action, mobile court penalties or civil claims for the business. We then rank findings by likelihood and impact so that the most serious gaps are fixed first.

  2. 02

    Fix and document

    We recommend practical changes, draft or revise terms, policies and label content, and help set up records that show compliance, so that the business can respond quickly if a complaint or inspection arises. Consumer protection training is offered to staff.

  3. 03

    Respond to complaints

    When a complaint, notice or inspection occurs, we review the facts, prepare submissions, represent the business at hearings and advise on settlement, appeals and communication with customers, media and regulators. We track response deadlines closely and preserve the records, messages and product samples needed to defend the position.

  4. 04

    Prevent recurrence

    We analyse the cause, update processes and training, and review supplier and seller contracts, so that the same issue does not recur and the business is better prepared for future scrutiny. We review progress periodically and share lessons with sales and complaints teams, so that improvements reach everyday practice.

“Demonstrates an extraordinary command over both domestic litigation and international arbitration.”

The Legal 500 Asia Pacific, Bangladesh: Dispute resolution, client feedback

FAQ

Questions, answered.

Still unsure? Email info@trw.co with a short outline of the matter.

Who enforces consumer protection law in Bangladesh?
The Directorate of National Consumer Rights Protection, under the Ministry of Commerce, is the main enforcement body under the Consumer Rights Protection Act 2009. Executive magistrates run mobile courts, the Bangladesh Food Safety Authority deals with food safety, BSTI handles standards and certification, and the Directorate General of Drug Administration oversees medicines. Courts hear prosecutions and civil claims. Depending on the product, a business may deal with several of these bodies, sometimes in relation to the same incident. Coordinated consumer protection advice helps keep the business's explanations consistent across these authorities.
Is there a time limit for consumer complaints?
Yes. The Consumer Rights Protection Act 2009 sets a short period for filing a complaint after the cause of action arises, generally 30 days, and businesses should check the date carefully when responding. Civil claims and criminal prosecutions are subject to their own limitation rules. Timing points are worth raising early, as a complaint filed out of time may be open to challenge, although regulators may still take action on their own initiative if they see a wider problem. Dates should be checked in every case.
Do consumer protection rules apply to services?
Yes. The Act covers services as well as goods, and complaints have involved healthcare, transport, telecommunications, education, hospitality and repair services, among others. Issues include overcharging, failure to provide the promised service, unsafe practices and misleading information. Service businesses should have clear written terms, transparent prices and a fair complaint process, and they should train front-line staff to handle problems before a customer decides to complain formally. Consumer protection complaints about services often turn on what was promised in writing, so clear terms are the best defence.
What is the maximum retail price requirement?
Many packaged goods sold in Bangladesh must display a maximum retail price, and selling above the displayed or fixed price can be an offence. Retailers should ensure that price labels are not altered or obscured and that promotions do not result in charges above the stated price. Importers and manufacturers need to set and print prices carefully, taking account of duties, VAT and distribution margins, because mistakes cannot easily be corrected once goods are on shelves. Consumer protection inspections frequently check price labels first, so retail staff should be trained to spot and report any discrepancies.
Can a business settle a DNCRP complaint?
In practice, many complaints are resolved when the business offers a refund, replacement or other remedy and the consumer is satisfied, although the Directorate retains its own powers where it sees a breach. A settlement should be documented clearly. It is also worth considering whether the complaint reflects a wider issue that should be fixed. We advise on when settlement is sensible and how to approach it without admitting liability unnecessarily or setting an unhelpful precedent. Records of the resolution should be kept for future reference.
Are foreign brands responsible for local sellers?
A foreign brand may not be directly liable for every act of its local distributor or retailer, but it can be drawn into complaints, product claims and reputational issues, and it may be treated as responsible for labelling or product information it controls. Distribution and franchise agreements should allocate consumer protection responsibilities clearly, require compliance and provide audit rights. We advise foreign brands on structuring their Bangladesh relationships with these risks in mind. Regular audits of distributors and retail partners help detect problems early.
Does data protection affect consumer marketing?
Yes. The Personal Data Protection Act 2026 affects how businesses collect, use, share and secure customer data, including for loyalty programmes, targeted advertising and messaging. Consent, transparency and security are central. Consumer protection and data protection issues often arise together, for example when unsolicited marketing or data misuse prompts complaints. We help businesses align their marketing practices with both sets of rules and update notices and processes accordingly. Marketing teams should keep records of consent and opt-outs. Notices should be written in plain language.
How can TRW help with a consumer protection problem?
We can review the complaint, notice or inspection report, explain the legal position and options, and represent the business before the DNCRP, mobile courts and civil or criminal courts. For businesses wanting to reduce risk, we carry out compliance reviews, draft terms and policies, and train staff. Our aim is to resolve the immediate issue efficiently and to leave the business better prepared for the next one. Fees and scope are agreed before work begins. If a notice or hearing date is close, tell us at the outset so that deadlines can be managed first.

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