E-Commerce and Digital Commerce in Bangladesh

by Barrister Tahmidur Rahman | Sep 8, 2026

Technology, IP & DataSell online, lawfully and confidently9 min read

E-Commerce and Digital Commerce in Bangladesh

E-commerce legal advice for online marketplaces, retailers, social commerce sellers, logistics partners and foreign platforms in Bangladesh: we handle set-up, DBID and licensing, payments and escrow, consumer protection, VAT, data protection and the contracts that keep a digital business running smoothly.

Overview

How e-commerce is regulated in Bangladesh

E-commerce in Bangladesh has grown from a handful of marketplaces into a broad ecosystem of online retailers, Facebook and social commerce sellers, food and grocery delivery apps, travel platforms and business-to-business portals. Regulation has grown with it. The Digital Commerce Operation Guidelines 2021 issued by the Ministry of Commerce, consumer protection law, payment rules issued by Bangladesh Bank, tax law and the new data protection regime all shape how an online business must operate. We advise local founders, established retailers and international platforms through our technology practice in Bangladesh, from launch through growth, fundraising and disputes.

Setting up correctly comes first for any e-commerce business. Most online sellers need a suitable structure, a trade licence, tax and VAT registration and, for many digital businesses, a Digital Business Identity (DBID) registration with the Ministry of Commerce. Sector rules apply too: selling medicines, food, cosmetics, electronics, financial products or regulated services online may require separate licences, product registrations or approvals from bodies such as BSTI. Foreign investors entering the market should confirm any conditions on foreign participation and register their investment correctly with Invest Bangladesh, which replaced BIDA in August 2026, so that profits can later be repatriated.

Consumer protection is the area most likely to cause trouble for e-commerce operators. The Digital Commerce Operation Guidelines set expectations on product information, delivery timelines, refunds and complaint handling, and the Consumer Rights Protection Act 2009 allows the Directorate of National Consumer Rights Protection to act on complaints about misleading claims, defective goods and unfair practices. After high-profile marketplace failures, rules on advance payments and escrow arrangements were tightened so that customer money is protected until delivery. We help businesses design e-commerce checkout, refund and complaint processes that meet these requirements and reduce disputes with customers and regulators.

Payments, data and tax raise further questions. Card, mobile financial service and digital wallet payments run through providers licensed by Bangladesh Bank, and platforms must structure collection, settlement and cash-on-delivery arrangements with those rules in mind. The Personal Data Protection Act 2026 now governs how customer data is collected, used, shared with sellers and couriers, and transferred abroad. VAT applies to many online supplies of goods and services, including in some cases services supplied by non-resident platforms. We coordinate these strands so the business has one coherent e-commerce compliance position rather than separate fixes that conflict with each other.

Contracts hold the model together. Marketplaces need seller agreements, terms of use, privacy notices, returns policies and logistics contracts that allocate risk sensibly and transparently between the platform, merchants, couriers and payment partners. Subscription and app-based businesses need clear renewal, auto-billing and cancellation terms that customers can understand. When problems arise, whether a payment dispute, a counterfeit listing, a data breach or a regulatory investigation, our technology lawyers work with colleagues in dispute resolution to respond quickly. Our aim is an e-commerce business that can scale, raise investment and withstand scrutiny from customers, regulators and partners.

01 · What we handle

Core workstreams

  • Launch, structure and licensing
  • Platform terms and policies
  • Payments, escrow and fintech
  • Consumer protection and complaints
02 · How it runs

Four clear stages

  1. 01Understand the model
  2. 02Set up and document
  3. 03Embed compliance
  4. 04Support and defend
03 · Start here

Talk to a partner

Consultations in Dhaka or by video. Scope, team and fees are agreed in writing first.

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How we help

What our e-commerce and digital commerce work covers

Workstream 01Technology, IP & Data

Launch, structure and licensing

  • Understand the model
  • Set up and document
  • Embed compliance
  • Support and defend
Workstream 02Technology, IP & Data

Platform terms and policies

  • Understand the model
  • Set up and document
  • Embed compliance
  • Support and defend
Workstream 03Technology, IP & Data

Payments, escrow and fintech

  • Understand the model
  • Set up and document
  • Embed compliance
  • Support and defend
Workstream 04Technology, IP & Data

Consumer protection and complaints

  • Understand the model
  • Set up and document
  • Embed compliance
  • Support and defend
Workstream 05Technology, IP & Data

Data protection and cyber security

  • Understand the model
  • Set up and document
  • Embed compliance
  • Support and defend
Workstream 06Technology, IP & Data

Disputes, IP and investigations

  • Understand the model
  • Set up and document
  • Embed compliance
  • Support and defend
01

Launch, structure and licensing

We advise on the right corporate vehicle, trade licence, tax and VAT registration, DBID and sector-specific approvals for an online business, including foreign-owned platforms. We review the business model against the Digital Commerce Operation Guidelines and sector rules, identify licences needed for regulated products, and prepare a practical e-commerce launch checklist so the platform goes live without avoidable compliance gaps or delays.

02

Platform terms and policies

We draft and review terms of use, seller and vendor agreements, privacy notices, cookie and marketing policies, refund and return policies and complaint procedures. Each document is written for Bangladeshi consumers and regulators, reflects how the platform actually works and allocates responsibility clearly between the marketplace, its merchants, logistics providers and payment partners, so that disputes can be resolved quickly on clear terms. We update them as the platform grows.

03

Payments, escrow and fintech

We structure payment flows with banks, payment service providers and mobile financial services, including card acceptance, wallets, escrow for advance payments, cash on delivery, split settlement for marketplaces and cross-border collections. We review agreements with payment partners, advise on Bangladesh Bank requirements and help platforms avoid holding customer money in ways that could be treated as an unlicensed payment activity. We also negotiate settlement timelines, reserves and chargeback rules with providers.

04

Consumer protection and complaints

We advise on product descriptions, pricing, discounts, flash sales, delivery promises, warranties and refunds, and design complaint-handling systems that meet the Guidelines and consumer law. When the Directorate of National Consumer Rights Protection receives complaints or opens a hearing, we prepare responses, represent the business and help it settle legitimate claims quickly while resisting unfounded or exaggerated ones. Complaint patterns often reveal process problems worth fixing early.

05

Data protection and cyber security

We help online businesses comply with the Personal Data Protection Act 2026 in a proportionate way, including privacy notices, consent and marketing practices, data sharing with sellers and couriers, retention, security measures and cross-border transfers to cloud and group systems. We also prepare incident response plans and advise on cyber security law, account takeovers, fraud and cooperation with law enforcement when incidents occur. Strong data practices are increasingly a selling point for e-commerce brands.

06

Disputes, IP and investigations

We handle disputes with merchants, customers, couriers and payment partners, take down counterfeit and infringing listings, protect platform trademarks and content, and respond to regulatory inquiries, tax audits and law enforcement requests. Where a dispute escalates, we represent clients in negotiation, mediation, arbitration and litigation, and advise investors and lenders on e-commerce risk in due diligence, including regulatory history, consumer complaints and contract quality.

RecognitionThe Legal 500Asia Pacific ranks Tahmidur Remura Wahid (TRW) Law Firm for dispute resolution in Bangladesh.
Cross-border reach6 jurisdictionsMatters coordinated with counsel in the UK, US, UAE, China, India and Singapore.
Bar and admissionsDhaka and LondonBarristers and advocates in Bangladesh, with a solicitor of England and Wales (non-practising).
HeadquartersDhakaHouse 410, Road 29, Mohakhali DOHS. Consultations in person or by video.
Who leads this work

Partner-led, on every matter.

Technology, IP & Data matters at TRW are led by partners, supported by associates, with one responsible lawyer from first advice to final outcome.

Meet the firm →
01

What registrations does an e-commerce business need in Bangladesh?

Most online businesses need a suitable legal entity or registered proprietorship, a trade licence from the local authority, a tax identification number and VAT registration where applicable. Many digital sellers should also obtain a Digital Business Identity (DBID) from the Ministry of Commerce, and platforms dealing in regulated products, such as medicines, food or financial services, may need licences from sector regulators. Foreign-owned platforms must also register the investment and bank their capital correctly. We prepare a tailored registration plan, handle the applications and confirm which approvals are legally essential and which are commercially advisable for an e-commerce launch.

02

Do the Digital Commerce Operation Guidelines apply to social media sellers?

The Guidelines are aimed at digital commerce broadly, and sellers who take orders through Facebook pages, Instagram, WhatsApp or similar channels are generally expected to follow the same core principles on product information, delivery, payment and refunds. In practice, regulatory enforcement attention has focused on larger platforms, but consumer complaints can be made against any seller, and the Consumer Rights Protection Act applies regardless of size. We help social commerce businesses put simple, compliant processes in place, including order confirmations, delivery timelines and refund rules, without the cost of a full e-commerce marketplace compliance programme.

03

How should an e-commerce platform handle advance payments?

After serious failures in the sector, rules were tightened so that advance payments from customers are generally held through approved escrow or similar arrangements until delivery is confirmed, rather than flowing immediately to the platform. The precise mechanism depends on the payment provider and current Bangladesh Bank instructions. Platforms must also be careful not to hold or move customer funds in ways that look like an unlicensed payment service. We review the payment flow, the agreements with providers and the refund process, and design an e-commerce payment structure that protects customers and keeps the business compliant.

04

What are the rules on refunds and delivery times?

The Digital Commerce Operation Guidelines set expectations for delivery within stated timeframes, for refunding customers promptly when orders are cancelled or not delivered, and for clear return policies. Consumer law also prohibits misleading claims about price, quality or availability. Delays, unclear policies and refunds paid late are the most common causes of complaints to the consumer protection authority. We draft refund and delivery policies that reflect the Guidelines and your logistics capability, train customer service teams on escalation, and advise on handling peak periods such as Eid and other seasonal e-commerce sales without breaching the rules.

05

Can a foreign company run an e-commerce business in Bangladesh?

Foreign companies can participate in digital commerce, but the structure needs care. Options include a locally incorporated subsidiary, a joint venture with a Bangladeshi partner, or cross-border sales from abroad, each with different licensing, tax and foreign exchange consequences. Sector policies may impose conditions on foreign participation in some activities, and the investment should be registered properly with Invest Bangladesh from the outset. Cross-border e-commerce platforms may have VAT obligations even without a local entity. We assess the options, confirm current restrictions and set up a structure that supports growth and later repatriation of profits.

06

How does the Personal Data Protection Act 2026 affect online sellers?

Online businesses collect names, addresses, phone numbers, payment details, browsing behaviour and delivery information, much of which is personal data under the Personal Data Protection Act 2026. Sellers need a lawful basis for processing, clear privacy notices, sensible retention periods, appropriate security, controls on sharing data with merchants and couriers, and compliance with rules on transferring data outside Bangladesh. Marketing by SMS, email and social media also needs care. We prepare practical data protection programmes for e-commerce businesses that fit their size and technology, rather than generic documents copied from overseas templates that ignore local practice.

07

Is a marketplace liable for products sold by its merchants?

Liability depends on the platform's role, its terms and the facts. A marketplace that controls listings, pricing, payment and delivery may be treated more like a seller than a passive intermediary, particularly in consumer complaints. Clear seller agreements, product listing rules, verification of merchants, notice and takedown procedures and indemnities help manage this risk, although contracts cannot exclude every obligation that the law imposes for the benefit of consumers. We draft marketplace documents that allocate responsibility fairly, set out practical procedures for counterfeit and unsafe products, and help platforms respond when an e-commerce complaint names them alongside a merchant.

08

What VAT and tax issues arise for online businesses?

Online businesses generally face the same VAT and income tax rules as other businesses, with particular questions about the value on which VAT is charged by marketplaces, the treatment of commissions and delivery fees, withholding obligations on payments to merchants and service providers, and supplies made by non-resident platforms. Cash on delivery and payment gateway records must reconcile with VAT returns. Errors can result in assessments, interest and penalties that surface years later. We work with your tax advisers to structure pricing, invoicing and contracts so that the e-commerce model is tax compliant and audit ready.

How a matter runs

From first call to resolution.

  1. 01

    Understand the model

    We map in detail how the business sells, collects payment, delivers and handles data and complaints, and identify the regulatory framework, licences, tax position and risks that apply to that specific e-commerce model before any documents are drafted.

  2. 02

    Set up and document

    We complete the necessary registrations and licences, draft platform terms, seller and logistics agreements, privacy and refund policies, and review payment arrangements, so that the business launches or restructures on a compliant and commercially sound legal footing.

  3. 03

    Embed compliance

    We train key staff in operations and customer service, set up complaint, takedown, data and incident procedures, and provide checklists for promotions, new product categories and new markets, so that e-commerce compliance becomes part of daily operations rather than a one-off legal exercise.

  4. 04

    Support and defend

    We remain available for new launches and product lines, investor due diligence, regulatory inquiries, consumer complaints and disputes, and update documents and processes as the Guidelines, payment rules, data protection requirements and tax law continue to change over time.

“Demonstrates an extraordinary command over both domestic litigation and international arbitration.”

The Legal 500 Asia Pacific, Bangladesh: Dispute resolution, client feedback

FAQ

Questions, answered.

Still unsure? Email info@trw.co with a short outline of the matter.

What is a DBID?
A Digital Business Identity, or DBID, is a registration issued by the Ministry of Commerce for businesses operating through digital channels, including websites, apps and social media pages. It helps identify sellers, supports consumer confidence and is increasingly expected by payment providers and platforms. Registration is generally straightforward when the business has its trade licence and identity documents in order. We assist with DBID applications as part of a wider e-commerce set-up, alongside trade licence and VAT registration, so that every record uses consistent details.
Which authority handles e-commerce consumer complaints in Bangladesh?
The Directorate of National Consumer Rights Protection receives and hears complaints under the Consumer Rights Protection Act 2009, including complaints about online purchases. It can order compensation for consumers and impose penalties on sellers. Other bodies may also become involved depending on the product, such as food safety, drug or standards regulators, and serious fraud may lead to criminal complaints. We represent online businesses in these proceedings, prepare evidence such as order logs and delivery records, and help resolve complaints before they escalate into penalties or publicity.
Is cash on delivery still permitted for e-commerce orders?
Yes. Cash on delivery remains widely used in Bangladesh, especially outside major cities, and is not prohibited. However, platforms and couriers must handle the cash collected properly, reconcile it with orders and remit it to merchants promptly under clear contracts. Tax records must reflect the sales. We draft courier and settlement agreements that set out responsibilities for cash on delivery, lost parcels, failed deliveries, returns and settlement timelines, and that give the platform proper audit rights.
Do online sellers need BSTI approval for their products?
It depends on the product. Many food, cosmetic, electrical and other products are subject to mandatory BSTI certification or standards, and selling them online does not remove that requirement. Platforms increasingly ask merchants to provide valid certificates before listing regulated items, and regulators expect them to do so. Selling uncertified products can lead to seizure, penalties and consumer complaints. We advise on which product categories need approvals and how to verify merchant compliance efficiently through onboarding checks and listing rules on the platform.
Can we use customer data for marketing?
Yes, but within limits. Under the Personal Data Protection Act 2026, marketing should be based on a lawful ground, explained clearly in the privacy notice and respect customers' choices, including the right to opt out. Sharing customer data with third parties for their own marketing needs particular care. Telecommunications rules on unsolicited commercial messages may also apply to SMS campaigns. We prepare marketing consent wording and procedures that work for e-commerce campaigns while respecting customer rights and avoiding complaints about spam or misuse of personal information.
What happens if our platform suffers a data breach?
The business should contain the incident, preserve evidence, assess what data was affected and consider notification obligations under the Personal Data Protection Act 2026, as well as contractual duties to payment partners and merchants. Cyber security law may also require cooperation with authorities. Fast, accurate and honest communication with customers limits harm and reputational damage. We prepare incident response plans in advance, run tabletop exercises with management and advise during incidents in real time, coordinating technical, legal and communications responses.
How are disputes with merchants usually resolved?
Most disputes between marketplaces and merchants concern payments, returns, chargebacks, account suspensions and commissions. Clear seller agreements with defined escalation steps, evidence rules and a chosen forum make resolution faster. Many disputes settle through negotiation or mediation, while larger claims may go to arbitration or the courts, including the Commercial Courts under the Commercial Courts Act 2026 where applicable. We advise on drafting effective dispute clauses and on resolving disputes when they arise, with an eye on protecting the merchant relationship where it matters commercially.
Can TRW help an international platform enter Bangladesh?
Yes. We advise international marketplaces, retailers and digital service providers on market entry, structuring, licensing, tax registration, payments, data protection and local contracts, and coordinate with counsel in the UK, US, UAE, China, India and Singapore. Our aim is a clear e-commerce compliance plan that fits the group's global model while meeting Bangladeshi requirements from the first day of trading, with a single team in Dhaka coordinating every local workstream and reporting to the group in one place.

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