Franchising and Distribution in Bangladesh
Legal support for international manufacturers, brands and Bangladeshi businesses building distribution, agency, dealer and franchise networks in Bangladesh, from choosing the route to market and drafting agreements to import set-up, competition law, payment flows and managing termination without losing the market.
- Route and partner review
- Drafting and negotiation
- Launch and compliance
- Management and exit
Distribution and franchising routes into Bangladesh
For many foreign manufacturers and brands, the first step into Bangladesh is not a subsidiary but a contract: a distribution agreement with an importer, an agency or indenting arrangement, a dealer network or a franchise. Each route puts a local business between the brand and its customers, and each allocates risk, control, profit and regulatory responsibility differently. We advise suppliers, brand owners, distributors, agents and franchisees on structuring and documenting these relationships, as part of our corporate and commercial practice, with attention to how they work in practice in Dhaka, Chattogram and beyond.
Bangladesh has no dedicated distribution or franchise statute. The relationship is governed by the Contract Act 1872, including its provisions on agency, together with the Sale of Goods Act 1930, intellectual property law, import rules, tax, competition law and sector regulation. There is no general statutory compensation for a distributor or agent on termination, unlike in some European jurisdictions, but claims for damages, unpaid commissions and wrongful termination are common. Because the law leaves so much to the parties, the written agreement and the evidence of how the parties actually dealt with each other decide most disputes.
Regulation shapes the route. The local importer generally needs import registration, a trade licence, tax and VAT registration and, for many products, product approvals, such as BSTI certification, food safety requirements, drug registration with the Directorate General of Drug Administration, or telecommunications type approval. Indenting agents who procure orders for foreign suppliers have their own registration requirements. Where the supplier wants to control pricing, territories or online sales, the Competition Act 2012 must be considered. A distribution model that looks efficient on paper can fail if the local partner cannot lawfully import, store or sell the products.
Money and goods flows also need planning. Payments to foreign suppliers are made through letters of credit or other banking channels under Bangladesh Bank's foreign exchange rules, commissions to foreign principals need proper documentation, and royalties and franchise fees may require approval from Invest Bangladesh, which took over BIDA's functions in August 2026. Customs valuation, VAT and withholding tax affect pricing at every level of the chain. We design distribution and franchise arrangements so that the supplier gets paid, the distributor can account for its costs and the authorities can follow the trail.
Barrister Tahmidur Rahman and Barrister Remura Meheruba Mahbub advise on commercial contracts, cross-border trade and foreign investment, and Barrister Mahbub is also a solicitor of England and Wales (non-practising). We work with counsel in the UK, US, UAE, China, India and Singapore, so that group templates and regional sales policies are adapted for Bangladesh. When relationships break down, our dispute resolution team handles arbitration, injunctions and court claims. We also advise Bangladeshi importers and dealers who are negotiating with larger foreign suppliers. Suppliers and distributors can arrange an initial discussion through our Dhaka contact page.
Core workstreams
Four clear stages
- 01Route and partner review
- 02Drafting and negotiation
- 03Launch and compliance
- 04Management and exit
Talk to a partner
Consultations in Dhaka or by video. Scope, team and fees are agreed in writing first.
Book →How we support distribution and franchise networks
Route-to-market structuring
- Route and partner review
- Drafting and negotiation
- Launch and compliance
- Management and exit
Distribution and agency agreements
- Route and partner review
- Drafting and negotiation
- Launch and compliance
- Management and exit
Franchise and licensing arrangements
- Route and partner review
- Drafting and negotiation
- Launch and compliance
- Management and exit
Import, regulatory and product compliance
- Route and partner review
- Drafting and negotiation
- Launch and compliance
- Management and exit
Competition, pricing and e-commerce
- Route and partner review
- Drafting and negotiation
- Launch and compliance
- Management and exit
Termination, transition and disputes
- Route and partner review
- Drafting and negotiation
- Launch and compliance
- Management and exit
Route-to-market structuring
We compare distribution, commercial agency, indenting, dealership, franchising, licensing and a local subsidiary against the supplier's goals for control, margin, risk and speed. We consider product regulation, import capability, tax, competition rules and exit, and explain how each route affects the brand's position if the relationship ends. The result is a practical recommendation that the commercial team can take into negotiations with prospective partners in Bangladesh. We can also prepare a short term sheet for the first meeting.
Distribution and agency agreements
We draft and negotiate exclusive and non-exclusive distribution agreements, agency and indenting agreements, dealer and stockist terms, and arrangements with sub-dealers. Key points include territory and channels, minimum purchase or performance targets, pricing and payment terms, stock and returns, product liability, marketing, reporting, intellectual property, confidentiality, termination rights and post-termination stock, so that each agreement can be enforced and managed in Bangladesh. We also prepare short summaries for sales teams.
Franchise and licensing arrangements
For brands that want a consistent customer experience, we structure franchise, master franchise and brand licence agreements, operations manual licences and supply arrangements. We plan trademark protection with the Department of Patents, Designs and Trademarks, royalty and fee remittance with the authorised dealer bank and Invest Bangladesh, and the allocation of outlet licences between brand and franchisee, so that growth does not outpace control. Development targets and step-in rights keep the network on track.
Import, regulatory and product compliance
We identify the import registration, product approvals, labelling, BSTI, food safety, drug, cosmetics or electronics requirements that apply to the products, and who in the supply chain must hold each approval. We also advise on warranties, after-sales service obligations, recalls and consumer protection rules, so that the supplier and its distributor understand their respective exposure before the first consignment arrives at port. We also review insurance cover for product risks and transit.
Competition, pricing and e-commerce
We review exclusivity, territorial and customer restrictions, resale price recommendations, online sales limits and rebate schemes under the Competition Act 2012. We advise suppliers and distributors with significant market shares on the risks of abuse of dominance, and on how distribution through marketplaces, delivery platforms and the distributor's own website should be documented, including data handling under the Personal Data Protection Act 2026. Online channels are reviewed as the business grows.
Termination, transition and disputes
We advise on ending or restructuring these relationships, including notice, cure periods, buy-back of stock, transfer of registrations and customer lists, and the appointment of a replacement distributor. Where the outgoing partner resists, we act in arbitration and in the Bangladesh courts, including injunctions to stop misuse of trademarks or product registrations, and claims for unpaid invoices, commissions or damages. Early, documented handover planning usually avoids the worst disruption to customers.
Partner-led, on every matter.
Corporate & Finance matters at TRW are led by partners, supported by associates, with one responsible lawyer from first advice to final outcome.
Meet the firm →01What is the difference between a distributor and an agent in Bangladesh?
A distributor buys products from the supplier and resells them in its own name, taking the stock, credit and price risk and earning a margin. An agent, or indenting agent, finds customers and procures orders for the supplier, which sells directly and pays the agent a commission. The legal consequences differ: an agent's acts can bind the principal, and an agency relationship may create a tax presence for the foreign supplier if the agent habitually concludes contracts. We help clients choose the right model and document it so that the distribution relationship operates as intended.
02Does a foreign supplier owe compensation when it ends a distribution agreement?
Bangladesh has no statutory goodwill or indemnity payment for distributors or agents on termination. The position is governed by the agreement and general contract law. If the supplier terminates in line with the agreement's notice and termination provisions, compensation is usually limited to what the contract provides, such as buy-back of stock or unpaid commissions. If the supplier terminates without a contractual basis, or without reasonable notice where the agreement is silent, the distributor may claim damages. Clear drafting of the distribution agreement's term, renewal and exit provisions is therefore the main protection for both sides.
03Can a supplier appoint an exclusive distributor for all of Bangladesh?
Yes. Exclusive distribution for the whole country, a region or a channel is common and generally lawful, provided the arrangement does not have an anti-competitive effect prohibited by the Competition Act 2012. The supplier usually asks for minimum purchase or performance targets in return, with the right to end exclusivity or terminate if the targets are missed. Distributors should seek protection against the supplier selling directly to key customers or online. We draft exclusivity clauses that are measurable and enforceable, and review the plan for competition risk where either party has a strong market position.
04Who should hold the product registrations and import licences?
This is one of the most important questions in any distribution arrangement. Where the local distributor holds the product registration, for example with the Directorate General of Drug Administration or another regulator, the supplier may find it hard to change distributor, because the new partner cannot sell until registrations are transferred or reissued. Suppliers should, where the rules allow, hold registrations through their own entity or require the distributor to transfer them on termination. Import registration generally belongs to the importer. We address this in the agreement and in powers of attorney before the first registration is filed.
05Can a supplier control the prices at which its distributor resells?
Suppliers can recommend resale prices and set maximum prices in many cases, but imposing fixed or minimum resale prices may be treated as an anti-competitive agreement under the Competition Act 2012, particularly where the supplier has market power. Some products, such as certain medicines, are subject to government price controls that override contractual pricing. Promotional pricing, rebates and marketing support should be documented carefully. We review pricing provisions in supply and franchise agreements and suggest alternatives, such as recommended price lists and approved promotions, that protect the brand without creating unnecessary competition risk.
06How are payments to foreign suppliers and principals made?
Imports are usually paid through letters of credit, documentary collections or other channels permitted by Bangladesh Bank, handled by the importer's authorised dealer bank. Commissions to foreign principals or agents, royalties and franchise fees need supporting agreements, invoices, tax documents and, for some payments, prior approval. Withholding tax and VAT may apply to service and royalty payments. Delays at the bank often come from mismatches between the agreement, the invoices and the import documents. We align these documents and advise on credit terms, retention of title and security for unpaid invoices.
07Is franchising or distribution better for a consumer brand?
Distribution suits products sold through many retailers, where the brand mainly needs a capable importer, warehousing and sales coverage. Franchising suits businesses where the customer experience must be consistent, such as restaurants, retail stores, education centres and services, because it gives the brand detailed control over operations, standards and premises. Some brands combine both, using a distributor for packaged goods and franchisees for outlets. We compare costs, control, regulatory responsibility and exit for each option, and design the distribution or franchise structure around the brand's long-term plans for Bangladesh.
08How are distribution disputes usually resolved in Bangladesh?
Many disputes settle once the parties' positions and evidence are clear, often after formal notices. Where they do not, international distribution agreements commonly provide for arbitration in Bangladesh, Singapore, London or another seat, and foreign awards are enforced in Bangladesh under the Arbitration Act 2001. Domestic disputes may go to court, where the Commercial Courts Act 2026 may apply, and some may first require mediation under the Legal Aid Services (Amendment) Act 2026 as it rolls out by district. Urgent injunctions to protect trademarks, registrations or stock may also be sought from the courts.
From first call to resolution.
- 01
Route and partner review
We review the products, target channels, regulatory approvals and the proposed partner's capability and reputation, then recommend a distribution, agency, franchise or subsidiary route with the key commercial terms that should be agreed first. We also flag any approvals or registrations that could delay the launch.
- 02
Drafting and negotiation
We prepare or adapt the agreement for Bangladesh, negotiate with the counterparty, and align related documents, including powers of attorney, trademark licences, supply terms and product registration arrangements, before anything is signed. Each draft is explained in plain terms for management.
- 03
Launch and compliance
We support import registration, product approvals, bank documentation for payments and royalties, and tax and VAT set-up, so that the first shipments clear customs and the distribution network can trade lawfully from launch. We keep a single compliance file.
- 04
Management and exit
We advise during the relationship on performance, pricing, new channels and disputes, and on renewal or termination, including transfer of registrations, stock buy-back and transition to a new partner with minimum disruption to customers. Lessons are fed into the next agreement.
“Demonstrates an extraordinary command over both domestic litigation and international arbitration.”
The Legal 500 Asia Pacific, Bangladesh: Dispute resolution, client feedback
Related reading.

Supply Agreements in Bangladesh 2026: Supply, Distribution, Agency and Sale Contracts, Drafting and Disputes

International Franchising in Bangladesh: Law, Fees, Tax and Structuring in 2026

Trade Finance in Bangladesh 2026: Export Proceeds, Commodity and Metals Trading

Intellectual Property Law in Bangladesh: Legal Framework, Enforcement and Strategy for Businesses in 2026
All insights →
Does a distribution agreement need to be registered in Bangladesh?
Can a foreign supplier sell directly to Bangladeshi customers?
What minimum terms should a distribution agreement contain?
Who is liable if a product causes harm to a consumer?
Can a distributor appoint sub-distributors or dealers?
How does the Competition Act 2012 affect distribution networks?
Can trademarks be protected against a former distributor?
When should we involve Bangladeshi lawyers in a distribution deal?
Build a distribution network that protects your brand
Speak with the partners about Distribution in Bangladesh or across borders.
Book a consultation →














