Franchising and Distribution in Bangladesh

by Barrister Tahmidur Rahman | Sep 10, 2026

Corporate & FinanceDistributors, agents and franchise networks8 min read

Franchising and Distribution in Bangladesh

Legal support for international manufacturers, brands and Bangladeshi businesses building distribution, agency, dealer and franchise networks in Bangladesh, from choosing the route to market and drafting agreements to import set-up, competition law, payment flows and managing termination without losing the market.

Overview

Distribution and franchising routes into Bangladesh

For many foreign manufacturers and brands, the first step into Bangladesh is not a subsidiary but a contract: a distribution agreement with an importer, an agency or indenting arrangement, a dealer network or a franchise. Each route puts a local business between the brand and its customers, and each allocates risk, control, profit and regulatory responsibility differently. We advise suppliers, brand owners, distributors, agents and franchisees on structuring and documenting these relationships, as part of our corporate and commercial practice, with attention to how they work in practice in Dhaka, Chattogram and beyond.

Bangladesh has no dedicated distribution or franchise statute. The relationship is governed by the Contract Act 1872, including its provisions on agency, together with the Sale of Goods Act 1930, intellectual property law, import rules, tax, competition law and sector regulation. There is no general statutory compensation for a distributor or agent on termination, unlike in some European jurisdictions, but claims for damages, unpaid commissions and wrongful termination are common. Because the law leaves so much to the parties, the written agreement and the evidence of how the parties actually dealt with each other decide most disputes.

Regulation shapes the route. The local importer generally needs import registration, a trade licence, tax and VAT registration and, for many products, product approvals, such as BSTI certification, food safety requirements, drug registration with the Directorate General of Drug Administration, or telecommunications type approval. Indenting agents who procure orders for foreign suppliers have their own registration requirements. Where the supplier wants to control pricing, territories or online sales, the Competition Act 2012 must be considered. A distribution model that looks efficient on paper can fail if the local partner cannot lawfully import, store or sell the products.

Money and goods flows also need planning. Payments to foreign suppliers are made through letters of credit or other banking channels under Bangladesh Bank's foreign exchange rules, commissions to foreign principals need proper documentation, and royalties and franchise fees may require approval from Invest Bangladesh, which took over BIDA's functions in August 2026. Customs valuation, VAT and withholding tax affect pricing at every level of the chain. We design distribution and franchise arrangements so that the supplier gets paid, the distributor can account for its costs and the authorities can follow the trail.

Barrister Tahmidur Rahman and Barrister Remura Meheruba Mahbub advise on commercial contracts, cross-border trade and foreign investment, and Barrister Mahbub is also a solicitor of England and Wales (non-practising). We work with counsel in the UK, US, UAE, China, India and Singapore, so that group templates and regional sales policies are adapted for Bangladesh. When relationships break down, our dispute resolution team handles arbitration, injunctions and court claims. We also advise Bangladeshi importers and dealers who are negotiating with larger foreign suppliers. Suppliers and distributors can arrange an initial discussion through our Dhaka contact page.

01 · What we handle

Core workstreams

  • Route-to-market structuring
  • Distribution and agency agreements
  • Franchise and licensing arrangements
  • Import, regulatory and product compliance
02 · How it runs

Four clear stages

  1. 01Route and partner review
  2. 02Drafting and negotiation
  3. 03Launch and compliance
  4. 04Management and exit
03 · Start here

Talk to a partner

Consultations in Dhaka or by video. Scope, team and fees are agreed in writing first.

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How we help

How we support distribution and franchise networks

Workstream 01Corporate & Finance

Route-to-market structuring

  • Route and partner review
  • Drafting and negotiation
  • Launch and compliance
  • Management and exit
Workstream 02Corporate & Finance

Distribution and agency agreements

  • Route and partner review
  • Drafting and negotiation
  • Launch and compliance
  • Management and exit
Workstream 03Corporate & Finance

Franchise and licensing arrangements

  • Route and partner review
  • Drafting and negotiation
  • Launch and compliance
  • Management and exit
Workstream 04Corporate & Finance

Import, regulatory and product compliance

  • Route and partner review
  • Drafting and negotiation
  • Launch and compliance
  • Management and exit
Workstream 05Corporate & Finance

Competition, pricing and e-commerce

  • Route and partner review
  • Drafting and negotiation
  • Launch and compliance
  • Management and exit
Workstream 06Corporate & Finance

Termination, transition and disputes

  • Route and partner review
  • Drafting and negotiation
  • Launch and compliance
  • Management and exit
01

Route-to-market structuring

We compare distribution, commercial agency, indenting, dealership, franchising, licensing and a local subsidiary against the supplier's goals for control, margin, risk and speed. We consider product regulation, import capability, tax, competition rules and exit, and explain how each route affects the brand's position if the relationship ends. The result is a practical recommendation that the commercial team can take into negotiations with prospective partners in Bangladesh. We can also prepare a short term sheet for the first meeting.

02

Distribution and agency agreements

We draft and negotiate exclusive and non-exclusive distribution agreements, agency and indenting agreements, dealer and stockist terms, and arrangements with sub-dealers. Key points include territory and channels, minimum purchase or performance targets, pricing and payment terms, stock and returns, product liability, marketing, reporting, intellectual property, confidentiality, termination rights and post-termination stock, so that each agreement can be enforced and managed in Bangladesh. We also prepare short summaries for sales teams.

03

Franchise and licensing arrangements

For brands that want a consistent customer experience, we structure franchise, master franchise and brand licence agreements, operations manual licences and supply arrangements. We plan trademark protection with the Department of Patents, Designs and Trademarks, royalty and fee remittance with the authorised dealer bank and Invest Bangladesh, and the allocation of outlet licences between brand and franchisee, so that growth does not outpace control. Development targets and step-in rights keep the network on track.

04

Import, regulatory and product compliance

We identify the import registration, product approvals, labelling, BSTI, food safety, drug, cosmetics or electronics requirements that apply to the products, and who in the supply chain must hold each approval. We also advise on warranties, after-sales service obligations, recalls and consumer protection rules, so that the supplier and its distributor understand their respective exposure before the first consignment arrives at port. We also review insurance cover for product risks and transit.

05

Competition, pricing and e-commerce

We review exclusivity, territorial and customer restrictions, resale price recommendations, online sales limits and rebate schemes under the Competition Act 2012. We advise suppliers and distributors with significant market shares on the risks of abuse of dominance, and on how distribution through marketplaces, delivery platforms and the distributor's own website should be documented, including data handling under the Personal Data Protection Act 2026. Online channels are reviewed as the business grows.

06

Termination, transition and disputes

We advise on ending or restructuring these relationships, including notice, cure periods, buy-back of stock, transfer of registrations and customer lists, and the appointment of a replacement distributor. Where the outgoing partner resists, we act in arbitration and in the Bangladesh courts, including injunctions to stop misuse of trademarks or product registrations, and claims for unpaid invoices, commissions or damages. Early, documented handover planning usually avoids the worst disruption to customers.

RecognitionThe Legal 500Asia Pacific ranks Tahmidur Remura Wahid (TRW) Law Firm for dispute resolution in Bangladesh.
Cross-border reach6 jurisdictionsMatters coordinated with counsel in the UK, US, UAE, China, India and Singapore.
Bar and admissionsDhaka and LondonBarristers and advocates in Bangladesh, with a solicitor of England and Wales (non-practising).
HeadquartersDhakaHouse 410, Road 29, Mohakhali DOHS. Consultations in person or by video.
Who leads this work

Partner-led, on every matter.

Corporate & Finance matters at TRW are led by partners, supported by associates, with one responsible lawyer from first advice to final outcome.

Meet the firm →
01

What is the difference between a distributor and an agent in Bangladesh?

A distributor buys products from the supplier and resells them in its own name, taking the stock, credit and price risk and earning a margin. An agent, or indenting agent, finds customers and procures orders for the supplier, which sells directly and pays the agent a commission. The legal consequences differ: an agent's acts can bind the principal, and an agency relationship may create a tax presence for the foreign supplier if the agent habitually concludes contracts. We help clients choose the right model and document it so that the distribution relationship operates as intended.

02

Does a foreign supplier owe compensation when it ends a distribution agreement?

Bangladesh has no statutory goodwill or indemnity payment for distributors or agents on termination. The position is governed by the agreement and general contract law. If the supplier terminates in line with the agreement's notice and termination provisions, compensation is usually limited to what the contract provides, such as buy-back of stock or unpaid commissions. If the supplier terminates without a contractual basis, or without reasonable notice where the agreement is silent, the distributor may claim damages. Clear drafting of the distribution agreement's term, renewal and exit provisions is therefore the main protection for both sides.

03

Can a supplier appoint an exclusive distributor for all of Bangladesh?

Yes. Exclusive distribution for the whole country, a region or a channel is common and generally lawful, provided the arrangement does not have an anti-competitive effect prohibited by the Competition Act 2012. The supplier usually asks for minimum purchase or performance targets in return, with the right to end exclusivity or terminate if the targets are missed. Distributors should seek protection against the supplier selling directly to key customers or online. We draft exclusivity clauses that are measurable and enforceable, and review the plan for competition risk where either party has a strong market position.

04

Who should hold the product registrations and import licences?

This is one of the most important questions in any distribution arrangement. Where the local distributor holds the product registration, for example with the Directorate General of Drug Administration or another regulator, the supplier may find it hard to change distributor, because the new partner cannot sell until registrations are transferred or reissued. Suppliers should, where the rules allow, hold registrations through their own entity or require the distributor to transfer them on termination. Import registration generally belongs to the importer. We address this in the agreement and in powers of attorney before the first registration is filed.

05

Can a supplier control the prices at which its distributor resells?

Suppliers can recommend resale prices and set maximum prices in many cases, but imposing fixed or minimum resale prices may be treated as an anti-competitive agreement under the Competition Act 2012, particularly where the supplier has market power. Some products, such as certain medicines, are subject to government price controls that override contractual pricing. Promotional pricing, rebates and marketing support should be documented carefully. We review pricing provisions in supply and franchise agreements and suggest alternatives, such as recommended price lists and approved promotions, that protect the brand without creating unnecessary competition risk.

06

How are payments to foreign suppliers and principals made?

Imports are usually paid through letters of credit, documentary collections or other channels permitted by Bangladesh Bank, handled by the importer's authorised dealer bank. Commissions to foreign principals or agents, royalties and franchise fees need supporting agreements, invoices, tax documents and, for some payments, prior approval. Withholding tax and VAT may apply to service and royalty payments. Delays at the bank often come from mismatches between the agreement, the invoices and the import documents. We align these documents and advise on credit terms, retention of title and security for unpaid invoices.

07

Is franchising or distribution better for a consumer brand?

Distribution suits products sold through many retailers, where the brand mainly needs a capable importer, warehousing and sales coverage. Franchising suits businesses where the customer experience must be consistent, such as restaurants, retail stores, education centres and services, because it gives the brand detailed control over operations, standards and premises. Some brands combine both, using a distributor for packaged goods and franchisees for outlets. We compare costs, control, regulatory responsibility and exit for each option, and design the distribution or franchise structure around the brand's long-term plans for Bangladesh.

08

How are distribution disputes usually resolved in Bangladesh?

Many disputes settle once the parties' positions and evidence are clear, often after formal notices. Where they do not, international distribution agreements commonly provide for arbitration in Bangladesh, Singapore, London or another seat, and foreign awards are enforced in Bangladesh under the Arbitration Act 2001. Domestic disputes may go to court, where the Commercial Courts Act 2026 may apply, and some may first require mediation under the Legal Aid Services (Amendment) Act 2026 as it rolls out by district. Urgent injunctions to protect trademarks, registrations or stock may also be sought from the courts.

How a matter runs

From first call to resolution.

  1. 01

    Route and partner review

    We review the products, target channels, regulatory approvals and the proposed partner's capability and reputation, then recommend a distribution, agency, franchise or subsidiary route with the key commercial terms that should be agreed first. We also flag any approvals or registrations that could delay the launch.

  2. 02

    Drafting and negotiation

    We prepare or adapt the agreement for Bangladesh, negotiate with the counterparty, and align related documents, including powers of attorney, trademark licences, supply terms and product registration arrangements, before anything is signed. Each draft is explained in plain terms for management.

  3. 03

    Launch and compliance

    We support import registration, product approvals, bank documentation for payments and royalties, and tax and VAT set-up, so that the first shipments clear customs and the distribution network can trade lawfully from launch. We keep a single compliance file.

  4. 04

    Management and exit

    We advise during the relationship on performance, pricing, new channels and disputes, and on renewal or termination, including transfer of registrations, stock buy-back and transition to a new partner with minimum disruption to customers. Lessons are fed into the next agreement.

“Demonstrates an extraordinary command over both domestic litigation and international arbitration.”

The Legal 500 Asia Pacific, Bangladesh: Dispute resolution, client feedback

FAQ

Questions, answered.

Still unsure? Email info@trw.co with a short outline of the matter.

Does a distribution agreement need to be registered in Bangladesh?
There is no registration requirement for distribution or agency agreements as such. However, the agreement should be properly stamped, and banks will ask to see it when the importer pays for goods or remits commissions. Agency and indenting relationships may require separate registration of the agent. Keeping signed, stamped and current copies avoids delays at the bank and problems if the agreement must later be relied on in court or arbitration. Amendments and side letters should be documented the same way, because informal changes agreed by email often cause disputes.
Can a foreign supplier sell directly to Bangladeshi customers?
Yes, a foreign supplier can sell to Bangladeshi importers, who handle import registration, customs and local tax. Selling services or goods to consumers directly from abroad is more complex because of import, VAT and payment rules. Where the supplier wants a local presence for marketing, after-sales support or tenders, a liaison office, branch or subsidiary may be considered alongside the distribution network. Each option carries different tax and permit consequences, which we explain before the supplier decides.
What minimum terms should a distribution agreement contain?
At a minimum, the agreement should define the products, territory, channels and exclusivity, the ordering and pricing mechanism, payment and credit terms, delivery and risk, performance targets, marketing and reporting obligations, intellectual property use, product liability and recall responsibilities, confidentiality, term and renewal, termination rights, treatment of stock and registrations on exit, governing law and dispute resolution. Missing any of these usually causes difficulty later in the relationship. A clear mechanism for changing prices, products and targets during the term also helps.
Who is liable if a product causes harm to a consumer?
Liability can fall on the importer, the seller and, in some cases, the manufacturer under consumer protection law, contract and the law of negligence. The Consumer Rights Protection Act 2009 provides administrative remedies and penalties for certain practices. Distribution agreements should allocate responsibility for defects, recalls, warranties and insurance, and require cooperation in handling complaints, because consumers and regulators will usually approach the local business first. Product liability insurance and clear recall procedures, agreed before launch, reduce the cost and confusion when something goes wrong.
Can a distributor appoint sub-distributors or dealers?
Only if the agreement allows it. Suppliers often permit sub-dealers within the territory, subject to approval of each sub-distributor, flow-down of key obligations and the distributor remaining responsible for their performance. Without clear terms, the supplier may lose visibility of how and where its products are sold, and termination becomes harder because several parties are involved in the chain. Sub-dealer agreements should also oblige the sub-dealer to return stock and stop using the brand on termination, and to cooperate with recalls.
How does the Competition Act 2012 affect distribution networks?
The Competition Act 2012 prohibits anti-competitive agreements and abuse of dominance, and the Bangladesh Competition Commission can investigate and impose penalties. Most ordinary supply and franchise terms are acceptable, but fixed resale prices, market-sharing between competitors, and restrictive terms imposed by dominant suppliers can raise concerns. We review agreements and rebate schemes, particularly for large networks and leading brands, and suggest lower-risk alternatives. Competition questions often arise when a supplier changes its network, so we review the transition plan as well as the agreements.
Can trademarks be protected against a former distributor?
Yes, provided the supplier owns the registered trademark in Bangladesh and the agreement confirms that all goodwill belongs to the supplier. A former distributor that continues to use the brand, or has registered the mark in its own name, can be challenged through cancellation proceedings and infringement actions, including injunctions. Registering trademarks before appointing a distributor is the most effective protection. Product registrations, domain names and social media accounts should also be held in, or transferable to, the supplier's name.
When should we involve Bangladeshi lawyers in a distribution deal?
Ideally before the partner is chosen and before a term sheet fixes exclusivity, targets and payment terms. Early advice helps identify regulatory approvals, registration ownership, tax and competition points that affect the commercial deal. It also allows trademark filings and partner due diligence to run in parallel with negotiation, so that the distribution relationship starts on terms that both sides can perform. A short review before signing usually costs far less than a dispute after launch.

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