No. Advertising in Bangladesh is regulated through several laws rather than one code. The Consumer Rights Protection Act 2009 deals with false and misleading advertisement and consumer complaints. Sector laws cover tobacco, breast-milk substitutes, medicines and cosmetics, food and other regulated products. Broadcasting, telecom and digital commerce rules affect where and how messages are delivered, and intellectual property law protects brands and creative content. Data protection law now also governs much digital marketing. We map the rules that apply to each campaign, so that clients can see the whole picture rather than relying on one statute.

The Directorate of National Consumer Rights Protection can investigate a complaint, call the business to a hearing and impose administrative fines, and certain offences can also be prosecuted. Officials often act quickly, and outcomes can be reported in the media. The business should respond promptly with evidence supporting the claim, such as test results, invoices or terms and conditions, and consider whether the advertisement should be paused or amended. We prepare the written response, attend the hearing with the client and advise on any appeal, while also reviewing whether the wider campaign needs adjustment to prevent repeat complaints.

There is no dedicated influencer marketing statute, but presenting a paid promotion as an independent opinion can mislead consumers, and the Consumer Rights Protection Act 2009 and general law on misrepresentation can apply to brands and, in some cases, to influencers. Platform rules also require disclosure of paid partnerships. Good practice is to label sponsored content clearly, avoid claims the brand could not make itself and keep approval records. We include disclosure obligations, approval rights and remedies in influencer contracts and train marketing teams on what to look for before content is published. Contracts should also allocate liability.

Promotional competitions are common, but they need careful design. A scheme that requires payment or purchase to enter and awards prizes purely by chance can raise concerns under lottery restrictions in the Penal Code and related laws, while unclear terms can lead to consumer complaints. Skill-based contests, free entry routes and transparent rules reduce risk. Tax may be payable on prizes, and personal data collected from entrants must be handled lawfully. We review the mechanics, draft the terms and conditions, and advise on winner selection, publicity and record keeping, so the promotion supports the advertising campaign rather than creating liability.

Medicines, medical devices and cosmetics are regulated under the Drugs and Cosmetics Act 2023 and related rules administered by the Directorate General of Drug Administration. Promotion of prescription medicines to the public is restricted, and health or therapeutic claims for other products must be accurate and supportable. Food supplements and functional foods may also fall under food safety law. Because the line between a cosmetic, a food and a medicine affects what can be said, we start by classifying the product. We then review claims, labels, packaging and digital content against the applicable rules and the client's evidence.

The Personal Data Protection Act 2026 introduces statutory requirements for collecting, using and sharing personal data, which directly affects customer databases, targeted advertising, loyalty programmes, lead generation and data shared with agencies and platforms. Businesses should know what data they hold, why they hold it, what consent or other legal basis applies and how customers can opt out. Implementing rules are still developing, so we recommend a practical data audit of marketing activities, followed by updated notices, consent flows, agency contracts and internal procedures that can be adjusted as guidance is issued. Retention periods also need attention.

Comparative advertising is not prohibited as such, but it carries risk. Using a competitor's trade mark may give rise to infringement or passing off claims under the Trademarks Act 2009 and general law, and an inaccurate or unfair comparison can be treated as misleading under consumer law. The safest comparisons are factual, verifiable, relevant to consumers and supported by current evidence. We review the proposed comparison, the data behind it and the way the competitor's mark is used, and advise on wording and presentation that keep the message strong while limiting the chance of an injunction or complaint.

Agency and media agreements should set out the scope of services, approval processes, ownership and licensing of creative work, use of third-party music, images and talent, compliance responsibilities, data protection, confidentiality, fees and rebates, and liability if a campaign breaches the law or third-party rights. International brands should also check carefully how global agency terms work in Bangladesh, including tax and payment arrangements. We draft, review and negotiate these contracts so that responsibility for compliance is clear and the brand can rely on its agency to follow the advertising rules and approval steps agreed between them.