Trademark Registration and Advisory in Bangladesh

by Barrister Tahmidur Rahman | Sep 8, 2026

Technology, IP & DataProtect the brand you are building9 min read

Trademark Registration and Advisory in Bangladesh

Trademark registration and brand protection for Bangladeshi businesses and international brand owners: we run clearance searches, file and prosecute applications before the Department of Patents, Designs and Trademarks, handle oppositions and renewals, and advise on licensing, assignment and enforcement against infringers.

Trademark Registration and Advisory in Bangladesh: trademark registration with TRW & Co
Matter planTechnology, IP & Data
  1. Search and assess
  2. File the application
  3. Prosecute to registration
  4. Maintain and enforce
Overview

How trademark registration works in Bangladesh

A brand is often a company's most valuable asset, and in Bangladesh trademark registration is the most effective protection. The Trademarks Act 2009 and the rules made under it govern trademarks and service marks, administered by the Department of Patents, Designs and Trademarks (DPDT) under the Ministry of Industries. Trademark registration gives the owner exclusive rights in the registered classes, a clear basis for enforcement and an asset that can be licensed, assigned or used as security. We advise on brand protection through our technology and intellectual property practice in Bangladesh, for start-ups, established companies and international brand owners.

Good protection starts before filing. A clearance search of the DPDT register and the market helps identify identical or similar marks already registered or pending, as well as unregistered marks in use that could found an opposition or a passing-off claim. Bangladesh uses the international Nice classification of goods and services, so applicants must decide which classes and specifications to cover, balancing breadth against cost and the risk of objections. Choosing a distinctive mark rather than a descriptive one makes trademark registration easier and enforcement stronger, and early advice on spelling, transliteration into Bangla and logo versions avoids problems later.

After filing, the application is examined on absolute grounds, such as descriptiveness or deceptiveness, and on relative grounds, such as conflict with earlier marks. The examiner may raise objections needing a response or hearing. Once accepted, the mark is advertised in the Trademarks Journal, giving third parties a limited period to oppose it on the basis of their own earlier rights. If there is no opposition, or any opposition fails, the mark proceeds to registration and a certificate is issued. Trademark registration often takes longer than applicants expect, so filing early and monitoring each stage closely is important.

Bangladesh is a member of the Paris Convention, so an applicant who has filed abroad can claim priority if it files in Bangladesh within the convention period. A registration elsewhere does not protect a brand here: national filing is required, usually through local counsel. Registrations must be renewed on time, licences and assignments should be recorded, and marks should be used in the form registered, because non-use can expose a registration to cancellation. We manage portfolios for clients with brands across many classes and coordinate filings with counsel in the UK, US, UAE, China, India and Singapore.

Trademark registration is the foundation for enforcement. Infringement and counterfeiting are significant problems in Bangladeshi markets and online, and remedies include civil suits for injunctions and damages, criminal complaints under the Trademarks Act and penal law, border measures through customs, and takedown requests to platforms. Disputes may also arise through oppositions, rectification applications and challenges to earlier registrations owned by competitors or former partners. Our intellectual property lawyers work with the firm's dispute resolution team to act quickly against infringers, while advising on settlement, coexistence agreements and commercial solutions where those serve the brand better than prolonged litigation.

01 · What we handle

Core workstreams

  • Clearance and filing strategy
  • Application and prosecution
  • Oppositions and rectification
  • Portfolio management and renewals
02 · How it runs

Four clear stages

  1. 01Search and assess
  2. 02File the application
  3. 03Prosecute to registration
  4. 04Maintain and enforce
03 · Start here

Talk to a partner

Consultations in Dhaka or by video. Scope, team and fees are agreed in writing first.

Book →
How we help

What our trademark registration and advisory work covers

Workstream 01Technology, IP & Data

Clearance and filing strategy

  • Search and assess
  • File the application
  • Prosecute to registration
  • Maintain and enforce
Workstream 02Technology, IP & Data

Application and prosecution

  • Search and assess
  • File the application
  • Prosecute to registration
  • Maintain and enforce
Workstream 03Technology, IP & Data

Oppositions and rectification

  • Search and assess
  • File the application
  • Prosecute to registration
  • Maintain and enforce
Workstream 04Technology, IP & Data

Portfolio management and renewals

  • Search and assess
  • File the application
  • Prosecute to registration
  • Maintain and enforce
Workstream 05Technology, IP & Data

Licensing, assignment and transactions

  • Search and assess
  • File the application
  • Prosecute to registration
  • Maintain and enforce
Workstream 06Technology, IP & Data

Enforcement and anti-counterfeiting

  • Search and assess
  • File the application
  • Prosecute to registration
  • Maintain and enforce
01

Clearance and filing strategy

We search the DPDT register and the market for conflicting marks, assess the registrability and risk of proposed names and logos, and recommend the classes, specifications and filing strategy that suit the business plan and budget. For foreign applicants, we advise on priority claims, Bangla transliterations and local agent requirements, so that the filing programme protects the brand without unnecessary cost or avoidable objections.

02

Application and prosecution

We prepare and file trademark registration applications, respond to examination reports and objections, attend hearings before the Registrar and track publication in the Trademarks Journal. We keep clients informed of deadlines and progress, push stalled applications forward and advise on amendments, divisions or fresh filings where a better route to registration exists, until the certificate is issued and recorded correctly. We then check the certificate against the application for errors.

03

Oppositions and rectification

We file and defend oppositions against published applications, and bring or defend applications for rectification or cancellation of registered marks on grounds such as prior rights, bad faith or non-use. We gather evidence of use and reputation, prepare statements and arguments, and look for negotiated outcomes such as coexistence agreements where they protect the client's position at lower cost. Oppositions are often the last chance to stop a conflicting trademark registration cheaply.

04

Portfolio management and renewals

We manage trademark portfolios for local groups and international brand owners, including docketing, renewals, recordal of changes in name or address, and periodic audits of coverage against current products and markets. We identify gaps, lapsed registrations and marks no longer used, and help clients maintain a portfolio that matches the business and remains enforceable against infringers and competitors. Audits also show where new filings are needed.

05

Licensing, assignment and transactions

We draft and negotiate trademark licences, franchise and distribution agreements, assignments and security arrangements, and record them with the DPDT where required. We advise on royalty payments, quality control, foreign exchange and tax issues for cross-border licences, and carry out intellectual property due diligence for mergers, acquisitions and investments so that brand rights and every relevant trademark registration are verified before money changes hands.

06

Enforcement and anti-counterfeiting

We investigate infringements, send cease and desist letters, file civil suits for injunctions and damages, support criminal complaints and raids, and work with customs on border measures. We also handle takedowns on e-commerce platforms and social media, domain name disputes and responses to infringement allegations made against our clients, always with a view to protecting the brand's market position quickly. A valid trademark registration makes each of these remedies faster and more effective.

RecognitionThe Legal 500Asia Pacific ranks Tahmidur Remura Wahid (TRW) Law Firm for dispute resolution in Bangladesh.
Cross-border reach6 jurisdictionsMatters coordinated with counsel in the UK, US, UAE, China, India and Singapore.
Bar and admissionsDhaka and LondonBarristers and advocates in Bangladesh, with a solicitor of England and Wales (non-practising).
HeadquartersDhakaHouse 410, Road 29, Mohakhali DOHS. Consultations in person or by video.
Who leads this work

Partner-led, on every matter.

Technology, IP & Data matters at TRW are led by partners, supported by associates, with one responsible lawyer from first advice to final outcome.

Meet the firm →
01

How long does trademark registration take in Bangladesh?

Timelines vary with the workload of the DPDT, the classes covered and whether objections or oppositions arise. A straightforward application passes through filing, examination, acceptance, publication in the Trademarks Journal and registration, and each stage can take months. Objections, hearings and oppositions add further time. Because trademark registration can be lengthy, businesses should file as early as possible, ideally before launching a brand or signing distribution agreements. We monitor each application, respond promptly to official actions and push for progress, giving clients realistic expectations from the outset rather than optimistic estimates that complicate launch planning.

02

Do we need a clearance search before applying?

A search is strongly recommended. It identifies identical or similar marks already registered or pending in the relevant classes, and helps assess the risk of objection, opposition or an infringement claim after launch. Searching the official register is the starting point, but market and online searches also matter, because unregistered marks in use can still create problems. Discovering a conflict after investing in packaging, signage and advertising is far more expensive than searching first. We carry out searches before trademark registration, explain the results in plain language and recommend whether to proceed, modify the mark or choose an alternative.

03

Which classes should our trademark registration cover?

Bangladesh follows the Nice classification of goods and services. The right classes depend on the products and services the business offers now and plans to offer in the foreseeable future, as well as areas where competitors or counterfeiters are likely to use similar marks. Covering too few classes leaves gaps, while filing too broadly increases the cost of trademark registration and may invite non-use challenges later. Specifications should be precise, accurate and acceptable to the examiner. We review the business plan and market practice, recommend a focused filing programme and suggest a phased approach where budget is limited.

04

Does a foreign trademark registration protect us in Bangladesh?

Generally, no. Trademark rights are territorial, so a registration in another country does not by itself give enforceable rights in Bangladesh. International brand owners should seek national trademark registration with the DPDT. As a Paris Convention member, Bangladesh allows applicants to claim priority from an earlier foreign application if they file within the convention period, and well-known marks may receive some protection even without registration, though relying on that alone is risky and expensive to prove. We advise international clients on filing strategy, priority claims and local requirements, and coordinate with their counsel abroad to keep portfolios consistent.

05

What happens if someone opposes our application?

After acceptance, the application is published and third parties may file an opposition within the prescribed period. The applicant must then file a counter-statement within the deadline, or the application may be treated as abandoned. Both sides can submit evidence of use, reputation and prior rights, and the Registrar decides after a hearing, with a right of appeal. Many oppositions settle through negotiation or coexistence arrangements that allow both marks to proceed with limits. We prepare counter-statements and evidence, argue the case at hearings and advise on settlement where it protects the client's brand and saves time and cost.

06

Can we use the registered symbol before trademark registration is complete?

No. The registered symbol should be used only once a mark is actually registered in Bangladesh for the relevant goods or services, and misrepresenting a mark as registered can be an offence. Before registration, businesses commonly use the TM symbol to indicate a claim to the mark, which carries no particular legal effect but signals ownership to competitors and customers. Packaging, labels, websites and marketing materials should be checked before launch. We advise on correct marking in Bangla and English, and on transition plans so that materials can be updated efficiently once the registration certificate is issued.

07

How can we stop counterfeit products using our brand?

A strong enforcement programme combines registered rights, evidence and speed. Options include cease and desist letters, civil suits for injunctions, damages and delivery up of infringing goods, criminal complaints that can lead to raids and seizures, border measures through customs to stop imports, and takedown requests to online marketplaces and social media platforms. Choosing the right tool depends on the scale and source of the counterfeits, and a valid trademark registration strengthens every option. We investigate discreetly, gather admissible evidence, coordinate with authorities and run proportionate enforcement campaigns that protect the brand and deter repeat infringers.

08

Should licences and assignments be recorded with the DPDT?

Yes, in most cases. Recording an assignment updates the register so that the new owner can enforce and renew the mark, and recording licensees or registered users can be important for demonstrating use, supporting enforcement and satisfying banks and regulators when royalties are paid abroad. Unrecorded transactions create uncertainty in due diligence, financing and disputes, and can delay royalty remittances. Licences should also include quality control, territory, term and termination provisions. We draft the documents, prepare and file recordal applications and ensure that the trademark register reflects the real ownership and licensing position of the brand.

How a matter runs

From first call to resolution.

  1. 01

    Search and assess

    We review the proposed mark, search the register and the market, and advise on distinctiveness, conflicts and the right classes and specifications, so the client can decide whether and how to seek trademark registration before investing heavily in the brand.

  2. 02

    File the application

    We prepare and file the application with accurate owner details, specifications and any priority claim, obtain the necessary authorisations, and provide the client with filing receipts, the application number and a timetable for the next stages of the process.

  3. 03

    Prosecute to registration

    We respond to examination objections with reasoned submissions, attend hearings, monitor publication in the Journal and handle any opposition, keeping the client informed in writing of every deadline and development until the registration certificate is issued and checked for accuracy.

  4. 04

    Maintain and enforce

    We docket renewals of each trademark registration, record changes, licences and assignments, watch for conflicting applications, and take prompt, proportionate action against infringers, so that the registered mark remains valid, valuable and enforceable throughout the life of the brand.

“Demonstrates an extraordinary command over both domestic litigation and international arbitration.”

The Legal 500 Asia Pacific, Bangladesh: Dispute resolution, client feedback

FAQ

Questions, answered.

Still unsure? Email info@trw.co with a short outline of the matter.

What can be registered as a trademark in Bangladesh?
Words, names, logos, devices, letters, numerals, slogans, combinations of colours and other signs capable of distinguishing goods or services can generally be registered, provided they are distinctive and not deceptive, prohibited or in conflict with earlier rights. Service marks are protected in the same way as marks for goods, which matters for banks, hotels and technology services. Descriptive or generic terms are harder to register. We assess whether a proposed sign is likely to qualify before filing, and suggest adjustments to improve its chances. Invented words are usually the strongest candidates, while descriptive marks attract objections.
Who can apply for trademark registration?
Any individual, partnership, company or other legal entity claiming to own a mark that it uses or intends to use can apply. Foreign individuals and companies can file in Bangladesh, generally through a local agent or counsel authorised by power of attorney. The applicant should be the true owner of the mark, as filing in the name of a distributor or local partner can create ownership disputes later. Distribution agreements should confirm that any trademark registration obtained locally belongs to the brand owner and must be transferred on termination.
How long does a trademark registration last?
A registration lasts for the period set by the Trademarks Act and can be renewed repeatedly, so protection can continue indefinitely if renewals are filed on time and the mark remains in use. Missing a renewal deadline can lead to removal from the register, although restoration may be possible within a limited period. We docket renewal dates for clients and send reminders well in advance, so that no trademark registration lapses through oversight, change of staff or a missed letter.
Can a registered trademark be cancelled?
Yes. A registration may be challenged through rectification proceedings, for example where the mark was registered in bad faith, conflicts with earlier rights, has become generic or has not been used for a continuous period without good reason. Owners should keep dated evidence of use, such as invoices and advertising, and police the market regularly. We defend registrations against cancellation and bring rectification actions where a competitor's trademark registration blocks our client's brand or was obtained in bad faith.
Is online trademark filing available?
The DPDT has introduced electronic services for filing and searching, which can speed up parts of the process. Supporting documents, powers of attorney and responses to objections still need careful preparation, and official records should be checked for accuracy after filing, since errors in names or specifications are not unusual and are easier to correct early. We use the electronic systems where available and keep certified records for clients' portfolios, especially for later enforcement and due diligence, where certified extracts of each trademark registration are often requested.
Do we need trademark registration before selling online?
It is not legally required, but it is highly advisable for any online brand. E-commerce platforms and social media sites usually require proof of registration, or at least a pending application, before acting on infringement or counterfeit reports. Registration also strengthens civil and criminal remedies against copycat sellers and makes customs action possible. Filing before launch gives the brand the best protection when it starts to attract attention online, and helps resolve disputes with resellers using similar names or logos.
How much does trademark registration cost?
Costs comprise official fees for each class and stage, plus professional fees for searches, filing, responses, hearings and any opposition. Costs rise with the number of classes and with contested proceedings, such as oppositions or hearings on objections. We provide a clear written fee estimate at the outset, explain which steps are optional, and suggest a filing strategy that fits the budget while protecting the brand's most important markets. Spreading filings over time is possible, but core classes should be covered first.
Can TRW manage our international trademark portfolio from Bangladesh?
Yes. We manage Bangladeshi filings for international brand owners and help Bangladeshi companies protect their brands abroad, coordinating with trusted counsel in the UK, US, UAE, China, India and Singapore and other markets where the client trades or manufactures. A coordinated programme keeps ownership, specifications and renewals consistent across countries and makes enforcement and licensing simpler as the brand expands into new markets and channels. Clients receive one consolidated portfolio report covering status, deadlines and risks.

Secure your brand before others do

Speak with the partners about trademark registration in Bangladesh or across borders.

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